Developer Relations: Week 6
Focus focus focus
Saludos,
I have been listening to a lot of mexican/latino engineers this week. Mostly from mexico but had an interesting call with a CTO of an IT firm from Columbia.
I think it’s an interesting opportunity for me to be the only spanish speaker in the company. I believe that focusing on the LATAM market could be my ticket to standing out, tailoring my efforts to cater to a specific demographic or profile. I want to nurture the leads I have but really focus on finding new prospects in mexico/LATAM. It’s a huge market.
Key interest areas and buzzwords:
Pilot Trial
Multi-cloud/Hybrid
Automation as a means to streamline processes and enhance efficiency.
The significance of Continuous Integration/Continuous Deployment (CI/CD) for agile development.
The rising importance of Infrastructure as Code (IaC) in modern IT landscapes.
The critical need for Security Compliance in an increasingly digital world.
Interesting profile:
Location: founder in Miami with 50 engineers in Columbia. Small IT software development company focused on nearshore development + staff augmentation.
Strategic Outreach Tactics:
my Linkedin got blocked twice this week because of automation, so I’m going to keep that at a minimum next week.
KPIs for 4/7-4/12:
Accepted LinkedIn Connection Requests: 40
VM/Videos Messages Sent: 45
Scheduled Meetings: 7
Completed Meetings: 8
Goals for the Upcoming Week:
Delving deeper into one Ideal Customer Profile (ICP) and tailoring messaging to resonate with their specific needs and preferences. Mexican IT companies.
Insights into Industry Challenges:
Finding new prospecting approaches
Addressing compliance and security concerns is a top priority for tech leaders.
Managing and mitigating technical debt remains an ongoing challenge in the ever-evolving tech landscape.
Looking Ahead:
My aim for the coming week is to refine my communication strategy and adopt a more targeted approach. While I've experienced some success with increased responses and fruitful discussions, there's still room for improvement.
Interesting Quote:
"In the midst of chaos, there is also opportunity." – Sun Tzu
Cheers -
Stellan