Dev Relations - Week 5:
Speaking with technical people, learning technical products/systems, while not being a technical personal. I'm technically going crazy.
Yo -
This past week has been a journey of enlightenment as I talked with CTOs and tech leaders in the realm of cloud infrastructure, DevSecOps, and software development. Not going to lie, it has been hard. My success has been inconsistent, but at least my effort hasn’t. I’m just trying to see what sticks. I need to get creative.
New tools can help, but I think what’s most important for me right now is to learn my customer profile. Targeting LATAM I think is my best option at being unique and focusing on a particular demographic/profile.
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Priority Areas of Prospects, buzzwords:
Scalability, Automation, Continuous Integration/Continuous Deployment (CI/CD), Infrastructure as Code (IaC), Security Compliance
Profile of a successful call this week:
Mexico
Head of Public Cloud
Company size: 2100
550 engineers working under him.
Outreach Strategies:
Linkedin Groups + Events seems to have good results
KPIs for the week of 4/1-4/5:
Accepted LinkedIn Connection Requests: 66
Outbound Messages Sent: 22
Scheduled Meetings: 3
Completed Meetings: 7
Objectives for the coming week:
Focus on 1 ICP, draft new messaging for their profile.
What are these leaders actually struggling with?
Multi-cloud environments
Compliance/security bottlenecks
Growing technical debt
My goal for next week is to refine my messaging and become more targeted. I’m already starting to see some success with responses and calls, but I know I need to focus.
A Thought-Provoking Quote:
“If a picture is worth a thousand words, a video is a library.” – Srinivas Narayanan
Toodles,
Stellan